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Creative Rigour
Where there’s craft, there’s graft
On the face of it, creativity and hard graft feel like two separate pursuits. But if you’re aiming for something truly effective, can you really get away with not putting the hours in?
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Contributers
Jeremy Myerson
Alan Moore
Nick JankelDarwin Facts
Charles Darwin took 24 years to publish his book “on the origin of species” because he wanted to check, double check, challenge, disprove and finally prove his theory of natural selection. He landed on Chatham – the most easterly island of the Galapagos archipeligo in 1835 and finally published in 1859 (and only then because fellow scientist, Alfred Russel Wallace had written an essay on the same idea!).
The Art of Effectiveness Project sees us deconstructing effectiveness. Many people have considered it from a rational, let’s-get-things-done perspective.
Not so many from an intuitive or emotional standpoint. We’re exploring both, in fact, all sides of the story. Learn more »
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