What a difference a day makes…
…as the song goes, 24 little hours. In March 2011, our chairman Jonathan Sands OBE set a 24-hour design challenge to students at the University of Huddersfield‘s School of Art, Design and Architecture. Worth staying up for? Definitely. Not only for the fast-paced collaborations, but also for the cash prize we offered the top three teams.
There were five briefs to choose from. The idea was to improve the quality of life for people in Huddersfield with creative ideas on sprucing up the town centre, making interesting use of its spaces and general environment, and encouraging people to use litter bins. The point? To engage hearts and minds, instil a sense of pride and open people’s eyes to their town’s beauty and potential.
Students worked through the night in cross-discipline teams to meet the 24-hour time limit and pitched their responses to Jonathan Sands, Lynda Relph-Knight, editor of Design Week, Emma Hunt, the Dean of The School of Art, Design and Architecture, Richard Ward, President of Huddersfield Civic Society, and Professor Andrew Ball, the University’s Pro-Vice Chancellor Research.
The winning team came up with dramatic designs for new street bins. As well as drilling underground to increase the bins’ holding capacity, users would be ‘rewarded’ with appropriate noises as soon as the litter touched the bins, such as a metallic crunch for a tin can. The same team also came up with an entertaining solution to the chewing gum problem. Why not use it for road markings?
Jonathan was thrilled by the event’s success, “I thought it was truly fantastic and I’ve written an open letter to all the students saying how genuinely impressed I was.” The prizes were donated by Elmwood: £100 each for the winning team, £50 each for second place and £25 each for the third placed outfit. And because Jonathan was so impressed by the standard, he made sure that all participants went away with at least £10 each.
Revamp Huddersfield in 24 hours. Mission impossible?
We’re linking up with people in arts, business, sports and science all the time and interviewing them to get their take on the art of effectiveness.
Watch this space.
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If you are someone (or know someone) with a story to tell about effectiveness and making things happen, drop us a line. We’ll be very happy to hear from you.